Messaging Lesson From “Don’t Look Up”

Messaging Lesson From “Don’t Look Up” post thumbnail image

• No one wants to hear your message that contradict status quo or shared reality

• The messenger (or their perceived personality) makes a difference

• The people who need to hear your message the most will put up the most opposition

• When they finally receive your message, you will probably not get the credit

• It’s your message to spread, spread it any way (and get better at spreading it)

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